Session III: Richmond, VFBF Media Training

On January 9th, VALOR fellows traveled to the Virginia Farm Bureau Federation (VFBF) headquarters in Richmond to participate in media training with Norm Hyde and Kathy Dixon. Kathy gave us an informative presentation about "Putting the 'Me' in Media" and how to best formulate and deliver the message we wish to convey in any media… Continue reading Session III: Richmond, VFBF Media Training

Class III, Communication

Interviewing 101–Nailing the Message

I’ve spent my career as a marketing and communications professional, crafting and delivering messages both on paper and in front of the camera. Being interviewed has been part of my job for more than 25 years (don’t do the math please!), but I’ve never been so ill at ease talking into a mike than I… Continue reading Interviewing 101–Nailing the Message

Communication, Legislation and Regulations, Political Advocacy, Seminars

Ready for Richmond Day One and Two at Virginia Farm Bureau

Agenda for Monday, February 11, 2013 “Truth in Lobbying” - Presented by Martha Moore, Virginia Farm Bureau Governmental Relations and Donna Pugh Johnson, Past-president, Virginia Agribusiness Council  “How Great Leaders Inspire Action” TED Talk: Simon Sinek The Importance of Social Media - We discussed the importance and relevance of social media communication in agriculture and in VALOR. Agenda for Tuesday,… Continue reading Ready for Richmond Day One and Two at Virginia Farm Bureau