Class III, Seminars

Sernick Group – South Africa

VALOR Class III fellows had the pleasure of learning about the South African beef cattle industry during our international seminar. We started our day with an early morning drive to the town of Heilbron where we met with Solomon Maseou, an emerging farmer. Solomon farms on 600 hectares of land that was purchased by the… Continue reading Sernick Group – South Africa

Class III, Seminars, Uncategorized

Virginia’s Green Industry

One of the highlights of our last VALOR seminar was learning about the green industry on the “other side of the mountain.” That’s right, this Hokie ventured into Charlottesville for a few days. While there are many greenhouse facilities scattered around Virginia, the bulk of the environmentally controlled square footage is in Central Virginia. According… Continue reading Virginia’s Green Industry

Class III, Uncategorized

Better is Better

On the first day of our seminar in the Northern Neck, we found ourselves at Ingleside Vineyards. The first vines were planted in the late 1970s with the first commercial harvest in 1980. This makes Ingleside Vineyards is one of the oldest vineyards in Virginia. We had the pleasure to speak with Doug Flemer, whose… Continue reading Better is Better

Class III, Seminars, Uncategorized

Southwest Virginia

Our look into agriculture during our sixth VALOR seminar in rural Southwest Virginia continues to showcase Virginia’s agricultural diversity. We had the pleasure of visiting with Kevin Beamer at Virginia Produce Company, a family owned business, in Hillsville, VA. Virginia Produce Company sources produce from farmers along the east coast, packages the produce, and distributes… Continue reading Southwest Virginia

Class III, Seminars

A whirlwind tour of Northern VA agriculture and policy…

Our seminar began with tours of agricultural operations in Loudon County, a unique area where agriculture meets urban development. While this convergence can create many challenges for farmers, some have leveraged the opportunity for growth. Mary Ellen Taylor of Endless Summer Harvest has used her proximity to urban development to capture a niche market for… Continue reading A whirlwind tour of Northern VA agriculture and policy…

Class III, Communication

Interviewing 101–Nailing the Message

I’ve spent my career as a marketing and communications professional, crafting and delivering messages both on paper and in front of the camera. Being interviewed has been part of my job for more than 25 years (don’t do the math please!), but I’ve never been so ill at ease talking into a mike than I… Continue reading Interviewing 101–Nailing the Message