VALOR class members were in Richmond, Va., from Feb. 11-14, 2013 to learn about legislative advocacy and policy development. While meeting with Martha Moore of Virginia Farm Bureau Governmental Relations and Donna Pugh Johnson, past-president, Virginia Agribusiness Council, the class received firsthand information about lobbying and relationship building. The seasoned lobbyists shared the importance of connectedness and truth in the work that they do. Class members received media and interview training from the communications staff at Virginia Farm Bureau. Participants were tasked with discussing the issue of cost share support for environmental protection. Norm Hyde, video production supervisor, and Sherri McKinney, senior video producer, asked everyone to communicate in sound bites and to stay focused on their message despite the interviewers’ off-topic questions. The training proved to be fun and challenging…..
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