Transformation

The Oxford Dictionary defines transformation as “a thorough or dramatic change in form or appearance.” During our recent visit to Southside Virginia, transformation—and transformative mindsets—were the underlying themes at every stop. The ability to recognize a changing industrial landscape and adjust the direction or thought process of a facility to maximize outcomes is an extraordinary trait. These four visits were a true testament to transformation.

Our trip began at the Olde Dominion Agricultural Complex, where bold decisions by a group of agricultural leaders reshaped the future of the industry and the community. What started as a conversation among local leaders in 2006 became reality with the opening of the first phases in 2010—a swift and impressive transformation.

Serving six counties, the complex not only filled the need for a centralized facility to house multiple ag-related tenants but also created a space for industry events. This vision required strong leadership and commitment. The addition of an event center for agritourism and the innovative concept of a co-mingle barn—allowing feeder cattle loads to be consolidated for better profitability—demonstrates forward thinking at its best. Today, this complex stands as a valuable asset for everyone involved in agriculture in the region.

Our next stop expanded on the theme of forward thinking by showcasing how local leaders maximized community talent. The Institute for Advanced Learning and Research began in 2002, funded by the tobacco settlement agreement. Using these funds to transform educational and economic opportunities breathed new life into Southside Virginia.

From educational outreach programs for middle schools to advanced skilled-labor training for adults, the Institute exemplifies innovation. My immediate thought was, “Why isn’t there a billboard outside every high school in the state advertising these opportunities?” Offering free training in welding, CNC machining, metrology, and 3D printing is a tremendous advantage for Virginia’s workforce. Even more impressive, the Institute provides GOTEC labs to middle schools, introducing technical skills at an early age. Visiting this facility gave me hope that our future workforce will be well-prepared to meet growing demands for skilled labor.

Our third stop, JTI, might seem controversial to some, given the tobacco industry’s reputation since the early 2000s. However, JTI has transformed its business model to capitalize on export markets for both leaf tobacco and ready-made cigarettes (RMC). This transformative approach provides local growers with opportunities to capture higher profit margins and sustain their operations. JTI’s adaptability underscores how transformation can preserve and strengthen agricultural sectors—even those facing significant challenges.

This stop may have exemplified transformation better than all the others combined. The story of Robert Mills, Jr. and Briar View Farm is not only inspiring for anyone considering a career in production agriculture but also a powerful example of how transformation drives longevity in farm businesses..

Robert grew up as a subdivision kid who worked as a laborer on a tobacco farm. His foundation was built in agriculture classes and strengthened through FFA, sparking a passion that would define his future. Despite doubters, industry headwinds, and countless trials, Robert transformed his dream into reality. Today, Briar View Farm thrives thanks to his dedication, diverse portfolio, and willingness to adapt.

Beyond his own success, Robert has become one of Virginia’s strongest advocates for agriculture. His service on committees, commissions, and elected positions—and his role as a national voice for American producers during the pandemic—demonstrates his evolution from farmer to leader. His advocacy for food security, the tobacco industry, and Virginia agriculture is unmatched.

Transformation in agriculture doesn’t mean changing everything about your operation or yourself. Often, it’s about making minor adjustments and small course corrections that lead to big results. As Jim Rohn said, “Your life does not get better by chance; it gets better by change.”